From Managing Processes to Driving Outcomes: Oracle’s Latest AI Push Aims to Rewire Business

With a new class of enterprise applications that execute end-to-end processes, Oracle is showing how enterprise software has evolved from tracking work to driving outcomes.

BY NATALIA RACHELSON FOR ORACLE

This spring, Oracle unveiled what it calls Fusion Agentic Applications, a new class of enterprise applications designed to execute multistep business processes with minimal human intervention. Positioned as a new layer in the Oracle Fusion Cloud Applications Suite, these applications aim to shift enterprise software from passive systems of record into proactive systems of outcomes.

“The way work gets done no longer matches the speed, complexity, or expectations of modern business, as too much time is spent managing processes instead of driving outcomes,” says Chris Leone, executive vice president of applications development, Oracle. “With Fusion Agentic Applications, we are moving enterprise software beyond passive systems of record and providing our customers with applications that can reason, decide, and act in pursuit of defined business objectives.”

Unlike traditional enterprise applications, which follow predefined rules, or copilots, AI assistants, or other AI add-ons, which specialize in a particular task, Fusion Agentic Applications dynamically orchestrate tasks across systems to achieve predefined outcomes.

For many organizations, the move toward agentic applications will build on a foundation they have already established with embedded AI and task-specific AI. These earlier use cases are helping organizations build confidence in........

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