Starbucks CEO Brian Niccol Just Admitted to a Major Mistake. His Fix Is Reshaping More Than 1,000 Stores

The coffee chain says its turnaround plan is gaining traction, but low-performing North American stores could still face closures.

BY MOSES JEANFRANCOIS, NEWS WRITER @MOSESJEANS

Starbucks cafe in Chicago. Photo: Getty Images

The CEO of Starbucks just admitted to a crucial misstep.

In the company’s most recent earnings call, Starbucks executive........

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