Kelley Blue Book Priced Cars for a Century. Now It’s Entering Real Estate—and Taking On Zillow and Redfin

The auto valuation brand is expanding into real estate with a new tool for pricing homes. It says its estimates can come within 3 percent.

BY MOSES JEANFRANCOIS, NEWS WRITER @MOSESJEANS

Kelley Blue Book, an American automotive research and vehicle valuation company, is entering real estate.

The company’s new platform, Kelley Blue Book Homes, is a home valuation platform that connects homeowners, buyers, and real estate professionals through trusted, independent pricing data. So far,........

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