Fintech Has a Messaging Problem. Financial Creators Know How to Fix It

To communicate more effectively, fintech brands can learn from creators who put people’s real questions ahead of product features.

EXPERT OPINION BY MICHAEL KAYE, COMMUNICATIONS LEADER

Illustration: Getty Images

Financial information has never been more accessible. Open Instagram, TikTok, or YouTube and you can find someone explaining how to build credit, pay down debt, invest for retirement, or how to........

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