Victoria’s Secret Changes Stock Ticker as It Reclaims ‘Sexy’

The company will replace VSCO with VSXY, signaling a renewed focus on its core brand as it works to reverse years of slowing sales.

BY MELISSA ANGELL, SENIOR STAFF WRITER @MELISSKAWRITES

Victoria’s Secret is changing its stock ticker as the intimates retailer fights to retain a dominant market share while rethinking what the word “sexy” means today.

The company will ditch its VSCO ticker and soon trade under VSXY, or very sexy. The new ticker phases in on June 2, the same day the company is set to release first quarter earnings. 

“VSXY is a marker........

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