The 161-Year-Old Stetson Brand Is Moving Beyond Cowboy Hats With a $70 Kentucky Bourbon

After sampling more than 100 batches, the famed Western brand found a proprietary blend that could carry the Stetson name.

BY MELISSA ANGELL, SENIOR STAFF WRITER @MELISSKAWRITES

Photo: Stetson Bourbon

Entering Keens Steakhouse the night Stetson launched its new bourbon in New York City, you’d be forgiven for thinking you’d stepped into a John Wayne movie. The event was held in the famed Teddy Roosevelt Room, where servers dressed as cowboys in felt hats and leather jackets worked the........

© Inc.com