Your Company Culture Is Built One Story at a Time, Says This Psychologist. Here Are 4 Ways to Get It Right

Why culture lives in the stories and rituals your people repeat.

EXPERT OPINION BY MARCEL SCHWANTES, INC. CONTRIBUTING EDITOR, EXECUTIVE COACH, SPEAKER, AND AUTHOR @MARCELSCHWANTES

Walk into most company headquarters, and you’ll see mission statements and values on the walls. Ask five employees what they say, and you might get blank stares. Culture isn’t in decorations; it’s in the stories told when leadership isn’t present. And when the wrong beliefs take hold, such as that failure gets punished, or that looking smartmatters more than getting better, a poor culture follows, no matter what the poster says.

Satya Nadella understood this when he became Microsoft’s CEO in 2014. The company was dominant........

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