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Starbucks CEO Brian Niccol Says the Company Is Back. His Turnaround Comes Down to 1 Leadership Principle

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17.09.2026

Starbucks CEO Brian Niccol Says the Company Is Back. His Turnaround Comes Down to 1 Leadership Principle

Starbucks CEO Brian Niccol’s turnaround strategy offers a simple leadership lesson: get back to the fundamentals.

EXPERT OPINION BY MARCEL SCHWANTES, INC. CONTRIBUTING EDITOR, EXECUTIVE COACH, SPEAKER, AND AUTHOR @MARCELSCHWANTES

Brian Niccol. Photo: Getty Images

There’s an interesting leadership lesson unfolding at Starbucks that has very little to do with........

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