This Company Did Everything Right for AEO. Then Its Organic Traffic Fell Off a Cliff 

Here’s what happens when you follow every content best practice and Google’s algorithm punishes you for it.

BY LOU SHIPLEY, CO-AUTHOR, 'UNLIKELY ENTREPRENEURS'

Illustration: Getty Images

What do you do when you follow all the best practices and still get punished?

One of the companies whose advisory board I sit on sells software to marketing and creative teams. In 2025,........

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