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Why Your Emails Aren’t Making Money

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tuesday

You might be making these four common—and costly—mistakes.

BY LIVIU TANASE, FOUNDER AND CEO OF ZEROBOUNCE

[Photo: Getty Images]

You’ve done the hard part: you built your email list and carved out time to write and design marketing emails for your business. You hit “send” on a regular basis. But somehow, your email marketing isn’t generating the revenue you expected.

Many business owners assume that once they start emailing, the sales will just come. But although you can automate much of it, email doesn’t work on autopilot. 

Here are four of the biggest reasons your emails aren’t making money—and what you can do to fix them quickly. 

Your content doesn’t match the customer journey

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