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The ‘Podium’ Method: An Unconventional Way 1 Founder Turned Customers Into His Sales Team
The ‘Podium’ Method: An Unconventional Way 1 Founder Turned Customers Into His Sales Team
Inc. 5000 entrepreneurs explain how taking care of customers has helped them grow—quickly.
BY KEVIN J. RYAN, FREELANCE WRITER @WHERESKR
Your company is nothing without its customers. They’re the source of your revenue and, if you keep them happy enough, can even help you attract more business. But this is 2026: Money is tight, attention spans are short, and there’s a lot of outside noise. So how can you bring in new clients without breaking the bank?
To answer that, we brought together three 2025 Inc. 5000 honorees: Aki Al-Zubaidi, founder of patient management software company Eon Health; Gina Anderson, founder of safety and compliance platform Luma Brighter Learning; and Fabien Reille, founder of commercial contractor Steady Solutions. To start, we asked them: What’s the best way to turn customers into brand evangelists?
AL-ZUBAIDI There’s a snowball effect that you try to create with your customers.........
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