Urban Decay Turned ‘Ghosting’ Into a Beauty Campaign. It’s a Smart Lesson in Brand Strategy

The brands people remember don’t just launch products. They rewrite the narrative.

EXPERT OPINION BY KAMYA MARWAH, MARKETING EXPERT

Illustration: Inc; Photo: Urban Decay

Every week, hundreds of brands launch new products. Most disappear from our feeds within days. The ones that stay with us usually aren’t the ones with the biggest product innovation, they’re the ones with the strongest........

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