Marketers Spent Years Making Connection Convenient. Now Showing Up Is the Competitive Advantage

If you want people to leave home, give them more than another panel. Make the experience feel as though it was designed for them.

EXPERT OPINION BY KAMYA MARWAH, MARKETING EXPERT

Natasha Badger, Jo Pham, Ash Kumra, and Grace Tully. Photos: Courtesy Subjects; Adobe Stock

Over the years, we’ve become very good at making connection convenient. A quick message can replace a phone call, a Zoom can replace a coffee, and an event can be livestreamed to people........

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