Nike Said Almost Nothing About Serena Williams’ Return. Everyone Paid Attention Anyway

Serena returned. Nike stayed quiet. The internet did the rest.

Serena Williams. Photo: Getty Images

On Monday, Serena Williams told the world she is returning to professional tennis without an explanation. No long post, no breakdown of why. Just a short Nike video on her own social media pages: Williams on a court, her phone blowing up with notifications, a walk to the bench, and........

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