Why Richard Branson Says Copying His Early Morning Routine Is a Total Mistake

Richard Branson to high achievers: stop trying to copy celebrities’ morning routines. It just backfires. 

EXPERT OPINION BY JESSICA STILLMAN, CONTRIBUTOR, INC.COM @ENTRYLEVELREBEL

Richard Branson. Photo: Getty Images

As someone who writes for the internet, I know from experience that people love to read about the morning routines of famous people. Partly this is just natural curiosity. Tim Cook’s crazy 4am wakeups, Steve Jobs’s morbid morning question, and Jeff Bezos’s puttering........

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