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Steve Jobs’ 10-80-10 Rule Is Even More Useful in the AI Era

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12.03.2026

Steve Jobs’ 10-80-10 Rule Is Even More Useful in the AI Era

AI was a distant dream when the charismatic founder was using the 10-80-10 rule at Apple, but the principle is just as useful today. 

EXPERT OPINION BY JESSICA STILLMAN, CONTRIBUTOR, INC.COM @ENTRYLEVELREBEL

This column is about how a principle known as the 10-80-10 rule can help you manage teams in the age of AI. But to really get a sense of how this rule works, it’s helpful to take an unlikely detour into the evolution of Steve Jobs’ management style, and how the legendary Apple boss went from micromanager to big........

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