The two female-founded businesses address non-medical barriers to better health. The combined firm could see a boost under RFK Jr.’s HHS.

BY JENNIFER CONRAD, SENIOR WRITER @JENNIFERCONRAD

Pyx Health founder Cindy Jordan and FarmboxRx founder Ashley Tyrner. Photos: Courtesy subjects

On Tuesday morning, Tucson, Arizona-based health tech company Pyx Health said it would acquire FarmboxRx, a Boston-based company that provides boxes of produce as a health insurance benefit.  

The deal comes as companies addressing nutrition and non-medical barriers to health are in the spotlight thanks to the Make America Healthy Again (MAHA) movement. While neither company explicitly aligns with MAHA, both address areas of interest to the Trump administration. And it may be a harbinger of more acquisitions to come, in spite of the generally shaky investment environment. 

The acquisition was enabled by a $47.5 million infusion from S2G Investments, a venture capital firm that targets agriculture and sustainability-oriented firms, in partnership with TT Capital partners, which invested in Pyx in 2023. 

Still, when Pyx Health co-founder and CEO Cindy Jordan and FarmboxRx founder and CEO Ashley Tyrner-Dolce met in July 2024, they were focused on building their respective companies, not anticipating the changing winds in Washington, D.C.  

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“It’s not sexy,” the founders say in unison, when asked how they got to know each other.  

“We met through an investment banker,” Tyrner-Dolce explains, sitting next to Jordan on a Zoom call. Tyrner-Dolce had been exploring raising private equity funding—the company’s first........

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