Why Science Says You Should Always Share the Bad News First, Then the Good News

Have good and and bad news? Even though you might prefer to share the good news first, research shows the recipient wants you to lead with the bad.

EXPERT OPINION BY JEFF HADEN @JEFF_HADEN

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I called my wife about a rental property we built. “There’s good news and bad news,” I said. “The good news is the new tenant wants to start her........

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