The Business Case for a Lighter Football Helmet

As fears over CTE grow, helmet makers are rethinking how much protection is too much. One startup says lighter could actually be safer.

The future of American football may hinge on one question: How do we properly protect a player’s brain? 

That question sits at the center of a growing debate inside the football equipment industry, where companies are racing to design safer helmets that reduce the risk of brain injuries, particularly CTE, or chronic traumatic encephalopathy. A 2023 Boston University study examining the brains of 376 former NFL players found signs of CTE in more than 90 percent of them. These numbers, along with high-profile deaths related to CTE, have intensified pressure on the NFL and its suppliers to act. 

One company pushing an innovative........

© Inc.com