Get Specific to Grow Your Revenue. Here’s How to Define Your Ideal Client Clearly

By not getting specific about your audience, you won’t speak to the right customer. That delay will cost you time, energy, and revenue.

BY HEATHER ASIYANBI, FREELANCE WRITER

When I started my business, I was so excited to help women tell their stories. I thought I was communicating clearly about whom and how I could help, but I was not. 

Instead of speaking to one specific woman with a defined problem and a result she was willing to pay for, my messaging was messy. The projects I took on reflected that. I........

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