Chipotle Is Giving Away $1 Million in Free Burritos This Sunday. There’s Just 1 Catch

The company is embracing a long-running joke among customers—and turning it into a massive marketing campaign.

BY ESTHER LIAN, EDITORIAL INTERN

Photo: Courtesy Chipotle

Chipotle is giving away 100,000 free entrées—about $1 million worth of burritos and bowls—during the World Cup final this Sunday.

During the second official hydration break of the international........

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