Vita Coco CEO Mike Kirban on Why Your Competitive Advantage Is the Speed of Your Recovery

The speed at which you get up and recover is what makes you successful.

BY ELIZABETH GORE, CO-FOUNDER AND PRESIDENT @ELIZABETHGOREUS

Vita Coco CEO Mike Kirban. Illustration: Inc; Photo: Getty Images

Running a small business is often a series of high-stakes improvisations. For many entrepreneurs, the goal is to find a market, build a product, and scale as quickly as possible.  

But what happens when you introduce a product a........

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