A Target-Backed Beauty Founder Admits Her Brand ‘Isn’t Working.’ Rather Than Shut It Down, She’s Offering Equity to Revive It

Melissa Butler is offering equity in Thread Beauty to whomever can bring the audience she can’t.

BY CRISTINA MONTEMAYOR, FREELANCE WRITER

Melissa Butler. Illustration: Inc.; Photos: Getty Images; Adobe Stock

Melissa Butler, founder of The Lip Bar, recently posted what is essentially a wanted ad for a business partner. But........

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