Why the Cowboys, Texas Rangers, and IndyCar Joined Forces—and What It Signals for the Future of Sports

The Dallas Cowboys, IndyCar, and the Texas Rangers are betting that the future of sports isn’t just about games.

BY CHRISTOPHER CASON, JOURNALIST & CREATIVE STRATEGIST COVERING SPORTS, BUSINESS, AND LEADERSHIP

Illustration: Inc.; Photos: Getty Images

To fans, the season-opening race for the IndyCar Series might just look like a creative scheduling........

© Inc.com