What American Express Understands About Loyalty That Other Brands Miss

Want loyalty? Give people somewhere to belong.

BY CHRISTOPHER CASON, JOURNALIST & CREATIVE STRATEGIST COVERING SPORTS, BUSINESS, AND LEADERSHIP

Illustration: Inc.; Photos: Courtesy American Express

Luxury used to be defined by what you owned. Increasingly, it’s also being defined by where you can go, what you can experience, and whether you........

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