Minkoff recently announced she was joining the show solely to promote her brand. She thinks it was a sound decision—and now she has the numbers to prove it.

BY CHRISTINE LAGORIO, EDITOR AT LARGE, INC. @LAGORIO

Rebecca Minkoff. Photography by Nathan Bajar

When Rebecca Minkoff told a reporter recently that her decision to open her life to Bravo’s cameras on Season 15 of The Real Housewives of New York City was a sound strategy for promoting her brand, she ignited a small internet firestorm.

“Some fans’ reactions were like, ‘Ah, how dare she do this for business?’” Minkoff said, laughing, at the Inc. 5000 Conference in Palm Desert, California, on Friday. “I’m like, why would anyone come on this show? For the betterment of society?”

Minkoff founded her eponymous fashion and handbag label in 2005, alongside her startup-veteran brother, Uri Minkoff, in New........

© Inc.com