This Brand Hosts a Live Show for Its Customers Every Week—and Sees Sales Spike Up to 50 Percent

Parker Thatch founders Irene Chen and Matt Grenby have struck gold with Parker Thatch TV.

BY ANNABEL BURBA, EDITORIAL ASSISTANT @ANNIEBURBA

Matthew Grenby and Irene Chen, co-founders of Parker Thatch. Photos: Courtesy company

Every Friday, Irene Chen and Matt Grenby, the co-founders of handbag and accessories brand Parker Thatch, go live on several social-media platforms to host a shopping show they call Parker Thatch TV, or simply PTTV.

Like any live broadcast, PTTV features plenty of mishaps. Products fall off tables, people flub their words, mics stop working. Although the husband-and-wife duo say these moments no longer phase them after doing upwards of 100 livestreams, they’ve come a long way. 

When mourning the death of their friend Kate Spade in 2018, Chen and Grenby were looking for little ways to bring joy back to........

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