Substack is dedicating $20 million to poaching creators from other content monetization platforms.

BY ANNABEL BURBA, EDITORIAL FELLOW @ANNIEBURBA

Photo: Getty Images

Substack took shots at TikTok last week by introducing live videos and offering a $25,000 prize to the creator whose video inspired the most TikTokers to migrate to its platform. But it’s not stopping there. As part of its new mission to become a home base for creators of all kinds, Substack has now set its sights on beating out other paid subscription platforms.

Yesterday, the newsletter platform announced the launch of a $20 million fund to help creators move their paying audience over from competitors like Patreon, Supercast, and Circle.

It’s a pretty sweet deal. Substack is promising creators “white glove........

© Inc.com