It’s a simple question with a complicated answer.

BY ANNABEL BURBA, EDITORIAL ASSISTANT @ANNIEBURBA

Illustration: Inc.; Photo: Getty Images

Influencers are, at the core, independent contractors. They build their own followings, set their own hours, and charge their own rates—which means the cost of working with one can vary widely.

Marketers and business owners say they’ve seen quotes range everywhere from a few........

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