Zendaya and Tom Holland Own 95 Percent of the Domestic Box Office. The Reason Isn’t What You Think

Spider-Man’s record opening shows how Sony turned authentic star power, fan-led discovery, and smart partnerships into a durable marketing advantage.

EXPERT OPINION BY AMY ZWAGERMAN, BRAND AND AI STRATEGIST

Zendaya and Tom Holland in “Spider-Man: Brand New Day” and Tom Holland in “The Odyssey.” Photos: Courtesy Studios

Is there anyone out there who doesn’t know who Zendaya and Tom Holland are right now? Anyone? They are everywhere, and, by all accounts, audiences are thrilled about it.

Combined, Zendaya and Holland’s 2026 films have captured almost $4 billion at the global box office. Zendaya comes in on top at nearly $2 billion, with Holland close behind at $1.8 billion. Their current........

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