Useful Automation Requires 1 Skill Most Teams Overlook. It Isn’t Coding or Engineering

Before you can automate your work, you have to understand it. Most companies skip that step.

EXPERT OPINION BY AMY ZWAGERMAN, BRAND AND AI STRATEGIST

Illustration: Getty Images

I built an 88-step automation earlier this year. It required three web scrapers and a Zapier workflow that took me a couple of weeks to design. I was genuinely proud of the work, but it broke the first time it received an input I hadn’t anticipated. 

The surprising thing about this story isn’t that the automation........

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