The Best Technology Rollouts Start With 4 Types of People, Not a Training Plan

A successful rollout starts by matching the task, goal, and person. Four values orientations explain why one training plan cannot work for everyone.

EXPERT OPINION BY AMY ZWAGERMAN, BRAND AND AI STRATEGIST

Most companies are trying to train their way to AI adoption. It’s the wrong first move—not because training doesn’t work, but because it solves the “how do I use AI” problem before it answers the “where will it create value” and “who needs to be using it” questions. And no amount of training can fix a fit problem.

My own research study on AI-mediated leadership communication, conducted in association with Pepperdine Graziadio........

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