UFC Lost $30 Million on Its White House Event. Experts Say 1 Metric Suggests It Could Still Pay Off

The invite-only White House event cost UFC millions. However, industry experts say that one aspect may prove to be more important over time.

BY AMAYA NICHOLE, NEWS WRITER

The UFC Freedom 250 event on the South Lawn at the White House. Photo: Getty Images

For some companies, a loss on paper can still count as a win.

This week,........

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