The FDA Just Approved the First New Ingredient in Sunscreen in 20 Years—but Founders Have Been Preparing for This Moment for Years

For decades, American brands have lost customers to foreign competitors. Yet, a historic regulatory breakthrough is about to completely change the U.S. market.

BY AMAYA NICHOLE, NEWS WRITER

Starting August 9, U.S. sunscreen companies will be able to incorporate a new ingredient into their........

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