Peet’s Could Have Guarded Its Coffee Secrets From Starbucks. Instead, It Helped Build a Giant

By teaching future competitors, experts say the Peet’s founder allowed his philosophy of quality to travel further than his company.

BY AMAYA NICHOLE, NEWS WRITER

Before Starbucks sold its first cup, its founders learned everything from a different coffee giant: Peet’s.

After moving to San Francisco and growing disillusioned with the coffee Americans were drinking, Alfred Peet opened a coffee shop near the University of........

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