Trading Cards Are Back. This Time, Food Brands Are Using Them to Build Loyalty

The trend has taken over grocery store shelves with startups taking inspiration from old-school snacks like Cracker Jack.

BY ALI DONALDSON, STAFF REPORTER @ALICDONALDSON

Illustration: Inc; Photo: Adobe Stock, Backflip, Chipotle, Garage Beer, Kinder Chocolate

Nostalgia marketing has infiltrated every corner of the consumer sector, from logo sweatshirts and rainbow-striped sweaters to pizza chains and energy drink flavors. Now, the growth strategy has taken on a new form in grocery stores across the country, this time with a 2.5 by 3.5-inch frame. Trading cards have become the new marketing must-have for CPG brands. 

Backflip, a better-for-you cereal brand that hit Target shelves two months ago, launched with its own set collection of trading cards. Four depict different the cereal’s........

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