These Harvard Business Students Want to Change How You Shop With a ‘Buy Now, Sell Later’ Tool

Their pitch has won over Alix Earle—and they haven’t even graduated yet.

BY ALI DONALDSON, STAFF REPORTER @ALICDONALDSON

Ella Rubin (left) and Katie Pfleger (right). Illustration: Inc.; Photos: Malek Debbas; courtesy Trace

Ella Rubin and Katie Pfleger want to change how consumers think about shopping. Instead of buy now, pay later, which half of Gen Z and millennials reported using last year, the two friends are betting on a “buy now, sell later” model that can help make must-have items more affordable without the credit risks.

This is their vision: The next time you’re searching for a black-tie dress for a friend’s wedding or eyeing a designer bag out of budget, you don’t have to leave........

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