Taylor Townsend Is Serving Up Aces at the U.S. Open While Building a Brand With ‘Flavor and Sauce’

Most tennis players compete in major brands like Adidas, Nike, or New Balance. Townsend created her own.

BY ALI DONALDSON, STAFF REPORTER @ALICDONALDSON

Taylor Townsend. Illustration: Inc; Photo: TT

Days before Taylor Townsend took the court in Queens for her first match of the U.S. Open, the 30-year-old attracted a crowd of hundreds of tennis fans about a half an hour away in Brooklyn.

Last Saturday afternoon, a line of people snaked around the block in Bedford-Stuyvesant, all waiting for their chance to catch a glimpse of the professional tennis player and snag one of the pieces from her latest clothing drop. More than 600 people showed up to the pop-up shop, which Townsend described to her more than 500,000 followers across Instagram and TikTok as........

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