Target Tries to Win Back Gen Z Back-To-School Shoppers from Walmart with a LoveShackFancy Collab

The retailer teams up with the beloved brand known for its floral prints and preppy designs.

BY ALI DONALDSON, STAFF REPORTER @ALICDONALDSON

Illustration: Inc.; Photos: Courtesy Loveshack Fancy

Target is launching another collaboration with a Gen Z-beloved brand: LoveShackFancy. The $62 billion retailer announced today it is teaming up with the New York City-based fashion brand founded by Rebecca Hessel Cohen and known for its pastel floral prints, flouncy dresses, and always-on preppy partnership strategy, which has sold out prior collections with Kendra Scott, Stanley, and Roller Rabbit. 

This is not the first time that the two companies have worked........

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