Shopify President Harley Finkelstein’s Favorite Trend? The One That Helped This Startup Hit $1 Million in Sales in 5 Minutes

Here’s where the executive sees a huge opportunity for entrepreneurs.

BY ALI DONALDSON, STAFF REPORTER @ALICDONALDSON

Illustration: Inc.; Photos: Adobe Stock

In January of last year, Shopify president Harley Finkelstein predicted that 2025 would be defined by the post-omnichannel strategy. This year, the e-commerce executive is focused on a new trend in the consumer space: the growing pipeline of influencers turned entrepreneurs. 

“The creator to entrepreneur journey is one of my favourite things........

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