Olivia Rodrigo Handpicked Etsy Founders for Festival Merch. Their Sales Soared More Than 2,000 Percent

For her upcoming music festival Daisy Chain Fields, the pop star tapped 10 female-owned small businesses to design merch.

BY ALI DONALDSON, STAFF REPORTER @ALICDONALDSON

Illustration: Inc.; Photos: Courtesy Etsy

In early May, Emma Mannino received a direct message on Etsy from someone she didn’t know. The woman, who said she worked for the platform, explained that Mannino had an opportunity through Etsy’s creator co-design program to work with an unspecified “talent” on some designs. The offer was so vague that Mannino, an artist and entrepreneur, thought to herself, “Oh, this is........

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