How Walmart Unexpectedly Became One of the World Cup’s Hottest Tourist Attractions

The retailer is capitalizing on its popularity with football fans with a new marketing strategy.

BY ALI DONALDSON, STAFF REPORTER @ALICDONALDSON

Over the past two and a half weeks, millions of football fans have flooded into the United States, Mexico, and Canada for the World Cup. These tourists have marched through the streets, rowed through the subways, celebrated in the stands, and still found time to stop by Walmart.

Other than maybe McDonald’s, there’s few other........

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