Bloom’s Energy Drink Was an Instant Hit. Now It’s 3 Times Bigger Than the Business That Made the Brand Famous

Co-founder and CEO Greg LaVecchia shares how his supplement brand became an energy drink power player.

BY ALI DONALDSON, STAFF REPORTER @ALICDONALDSON

Photo: Courtesy Bloom

In July 2024, Bloom Nutrition—the brand that became a household name and nine-figure business with its viral greens powder—expanded into sparkling energy drinks. Right away, co-founder and CEO Greg LaVecchia knew they had a winner. Within the first six months, the new product line raked in $8 million in sales. Two years after hitting shelves, those cans now account for the majority of Bloom’s revenue.

Coupled together with the company’s prebiotic soda brand, Bloom Pop, which launched last summer, beverages now generate between 75 and 80 percent of the........

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