Beauty Brands Have Found an Unlikely New Billboard: Pro Basketball Jerseys

Lashify founder Sahara Lotti makes the case for why the WNBA has become the perfect growth marketing platform.

BY ALI DONALDSON, STAFF REPORTER @ALICDONALDSON

Lashify founder Sahara Lotti. Illustration: Inc; Photo: Getty Images, Lashify

As the WNBA continues to soar in popularity, beauty brands have identified a valuable marketing opportunity. Three of the league’s 15 teams will feature a company in the beauty industry on the front of their uniforms when the season tips off with preseason games later this month. 

The three-time champion Las Vegas Aces will feature Ipsy, the personalized beauty subscription business. The Toronto Tempo, one of the two WNBA expansion teams competing for the first time this year, will have a shoulder sponsorship patch from specialty........

© Inc.com