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I Visited Dublin’s Guinness Storehouse And Learned The Iconic Stout Isn’t Actually Black

24 1
24.02.2025

One of several pints sampled in Dublin.

Guinness is having a renaissance right now in the UK. We’ve drunk our supply dry in recent months, you can’t have a pint in peace without being challenged to ‘split the G’ (getting half-way down the logo in one gulp) and there is now such a thing as ‘Guinn-fluencers’. Kim Kardashian, Paul Mescal and even the Royals have been spotted drinking a pint of the good stuff in 2024.

Talking of the drink’s surge in popularity in 2024, Diageo (who own Guinness) said: “This year, Guinness has continued to build on its legacy as a brand that celebrates quality, creativity, and connection. Its popularity has grown as part of a broader strategy that leverages its rich heritage while embracing fresh opportunities.”

Well, it’s certainly working.

Naturally, when Diageo asked if I wanted to come and visit Dublin to see where the pint of the moment is made at The Guinness Storehouse, it was the easiest yes I’ve had in a while – because where better to go than when Scotland has run out of Guinness than the home of it.

The Guinness Storehouse is a seriously jam-packed........

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