There is little evidence that adoption is the answer for women with unplanned pregnancies, now that Texas has banned abortion.

Yet, an aggressive state-wide adoption marketing campaign targeting low-income, single Black and Hispanic girls and women would have you believe otherwise.

EDUCATION: HISD's Mike Miles touted a 'growth wall' as a mark of progress. It could also shame students.

Advertisement

Article continues below this ad

The Chronicle recently reported the state is spending $4 million for billboards and digital ads targeting ages 12 to 34 with the message that adoption helps “empower” women and allows them to be “in control” of their future. Adoption experts have described the campaign as highly misleading.

The ads reflect a common anti-abortion argument claiming girls and women can give their babies a chance at a better life through adoption.

In this case, the campaign touts open adoption, an arrangement that allows for communication between the birth parents and adoptive parents. It fails to mention........

© Houston Chronicle