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The Taste by Vir Sanghvi: As Ozempic arrives in India, eating habits will change

13 0
21.05.2025

Could the nature of the restaurant business be changing? If the experience of the West is anything to go by then: Yes, certainly. And the changes are going to gain momentum.

Dr Ambrish Mithal, India’s leading endocrinologist was one of the first doctors in Delhi (perhaps all of India) to recognise how much the new drugs that were coming on the market would change our lifestyles. When most doctors were still reading about Ozempic he was already on to the next generation drug: Mounjaro.

Dr Mithal has an interesting new book coming out about how these drugs will affect our behaviour. Till recently you could only buy them abroad but they are now going to be distributed in India and newer, even more efficient drugs should hit our market next year. Dr Mithal believes that this will make a significant difference to the lifestyles of many of us.

As you probably already know, the technical names of the existing drugs are Semaglutide and Tirzepatide. Both work in the same sort of way. They affect our pleasure centres so that we are satisfied much earlier than normal. This means that we eat less because we feel fuller sooner.

The drugs were invented to fight diabetes which they do extremely well. But they have other effects. If you eat less, which these drugs make you do,........

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