Glasgow City Council leader Susan Aitken’s comments as a new body launched with the remit of “shaping the city’s voice to the world” certainly grabbed the attention.

The rationale for creating Destination Glasgow was the most eye-catching aspect last week as the birth of this organisation was announced with more than a little fanfare.

This new body has been established to bring together functions spread across Visit Glasgow, Invest Glasgow, Glasgow Convention Bureau and the People Make Glasgow brand.

The aim is to present a more joined-up narrative to visitors, investors, businesses and potential residents. The constituent brands will continue to be used for particular audiences, but Destination Glasgow will operate as the overarching organisation.

Ms Aitken said feedback from business, industry and city partners suggested Glasgow was not communicating its wider economic strengths effectively enough.

She declared: “The issue was that these organisations had operated separately. They were successful in their own lanes, if you like, but feedback from our business community, industry and city partners was that Glasgow’s economic story was not cutting through in the way they wanted.”

Ms Aitken added: “Sport, culture and events are prominent stories, but we felt that some of the great things happening in the city economy were flying under the radar.”

The remark about “not cutting through”, in the context of Glasgow’s economic story, is interesting.

After all, the city has enjoyed considerable success in winning major foreign direct investment and attracting so many large-scale conferences.

And we should........

© Herald Scotland