The video gaming industry has become eminent and now considers itself to have a fairly serious chance of outpacing all other industries to reach an estimate of $503.15 billion by the year 2025. Such unprecedented growth will be a turning point for entertainment and also give rise to an unprecedented marketing model, as brands will be able to create immersive, creative, and interactive new ways of connecting with their consumers.

In contrast to the traditional forms of marketing, the in-game ad had its fair share of innovations. Take Coca-Cola’s K-pop-themed skin line for example, which Riot Games launched in cooperation with “League of Legends” in 2021 and garnered over 100 million views across all contents, engaging thousands of players around the globe. Similarly, Mercedes-Benz became the first car brand to provide a fully-customized vehicle within “Fortnite,” letting players get behind the wheel of its branded G-Class SUV.

From a luxury brand point of view, these developments are becoming progressively........

© Greater Kashmir