Mumbai: The Delhi High Court has ruled that just having a common Indian name as a brand, like "Neha", won’t guarantee you a legal monopoly, unless you back it up with hard commercial clout.

In a squabble over the trademark "NEHA" between a mehendi brand and a face cream company, Justice Sanjeev Narula highlighted that everyday names need more than emotional attachment to qualify for protection—they need evidence of having carved out a strong consumer association. Think advertising blitz, big sales numbers, and brand loyalty metrics. The........

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